For many involved in elite sports, finding sponsorships is essential to keeping athletes competitive. Finding such sponsors can be a daunting task. But keeping them can be even more difficult. Let’s be honest, sponsoring an amateur or even a professional athlete will not guarantee a return on that sponsor’s investment. Often, a sponsor is really donating for reasons other than financial gain. But when that money runs out, they’re either forced to ask for more or find new sponsors. It’s a never-ending struggle for the athlete. With the Future Stars Sponsorship Program, we’ve changed the way athletes acquire sponsorships.